05. Juli 2016
As big data tools and analytical techniques become better developed and more finely tuned, businesses can begin to move beyond their internal data sources and begin to gather and track external data sources for even greater insights. Social data is one such external source, but this discussion should include a broad definition of what "social data" means. It isn't (and shouldn't be) limited to posts on Twitter, LinkedIn, and other social networks. Social data can include a wide variety of online posts, including blogs, opinion (OpEd) articles, YouTube videos, and many other peripheral social platforms.